Privacy Policy

Privacy Policy

About us

Proflax Ltd is a limited liability company incorporated in England & Wales (registered number 10237430 and is a “controller” under the General Data Protection Regulation (GDPR) You can contact us: By mail at Proflax Ltd Unit 3G, Oak Tree Business Park, Austin Close, Kingskerswell, Newton Abbot, Devon, TQ12 5GJ by telephone 01803 473634, by email at

This privacy policy sets out how Proflax Ltd uses and protects any information that you give Proflax when you use this website. Proflax Ltd is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Proflax Ltd may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

We are committed to protecting and respecting your personal information and privacy. This privacy and cookie policy relates to our use of any personal information we collect from you. Whenever you provide such information, we are legally obliged to use your information in accordance with all applicable laws concerning the protection of personal information which includes the General Data Protection Regulation.

Whose data do we hold?

We may hold data about the following: Customers, Employees. Suppliers and service providers. Advisers, consultants and other professional experts and Prospective customers

What data will we collect?

We will only collect information from you that is relevant to the matter that we are dealing with. In particular, we may collect the following information from you which is defined as “personal data”: Personal details, Financial details, Contact details, Business activities of the person whose details we are processing.

Basis for processing

The basis on which we process your person data is one or more of the following: It is necessary for the performance of our contract with you, It is necessary for us to comply with a legal obligation, It is in our legitimate interests to do so, You have given us your consent (this can be withdrawn at any time by advising our Data Protection Officer)

How will we use your information?

We may use your data for the following purposes: Provision of our services, Promotion of our services, Provision of information to our customers & potential customers, Maintaining our accounts and records, Supporting and/or managing staff.

Who will we share your information with?

We would not normally share any information about you with any third party unless you authorise us to do so. We may also disclose your information to debt collection agencies and/or our professional advisers if you do not pay our bills or a dispute arises between us.

How long will we keep your information?

We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including the purposes of satisfying any legal, accounting, or reporting requirements.

When it is no longer necessary to retain your Personal Information, we will delete it or anonymise it. In some circumstances we may anonymise your Personal Information (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

To enable us to determine the appropriate retention period for Personal Information, we consider the amount, nature, and sensitivity of the Personal Information, the potential risk of harm from unauthorised use or disclosure of that information, the purposes for which we process your Personal Information and whether we can achieve those purposes through other means, and the relevant legal requirements.

Contacting you

If you were an existing customer as at 1st May 2018, and have been receiving information about our products from us, we will continue to contact you by post or electronic means (including email) with information about our products unless you ask us not to do so by contacting

If you became a customer after the 1st May 2018 we will contact you by post or electronic means (including email) with information about our products but only if you have consented to this. You can choose to not receive these types of communications by contacting

Communication by telephone may be recorded where there is a dispute between either party in an effort to resolve or litigate said dispute. This Privacy Policy gives consent to record any call that is considered contentious or possibly result in litigation. 

Transfers to third countries

We may from time to time transfer your data to a country outside the European Economic Area where this is necessary for the performance of your contract with us or for the exercise or defence of a legal claim.

Security Arrangements

We will ensure that all the information you provide us with is kept secure using appropriate technical and organisational measures. In the event of a personal data breach occurring we have in place procedures to ensure the effects of such a breach are minimised and we will liaise with you and the ICO as appropriate. More information is available from the Data Protection Officer.

What rights do you have?

You have the following rights under the GDPR: A right to be informed. A right of access to know what information we hold about you. A right to rectification to correct and/or update your details. A right to erasure. A right to restriction of processing. A right to data portability to enable you to obtain and re-use the personal data you have given us. A right to object to us processing your data for marketing or profiling purposes, Rights concerning automated decision making and profiling

Right of access

You have the right to see the information we hold about you. To access this you need to provide a request in writing to our Data Protection Officer together with proof of identity. We will usually process your request free of charge and within 30 days. However we reserve the right to charge a reasonable administration fee and/or to extend the period of time by a further 2 months if the request is, in our view, either vexatious or very complex. Further details are available in our Data Subject Act Policy which is available on request from our Data Protection Officer

Right to erasure

You have a right to ask us to erase your personal data in certain cases. Details can be found in Article 17 of the GDPR. We will deal with your request free of charge and within 30 days but we reserve the right to refuse to erase information that we are required to retain by law or regulation or that is required to exercise or defend legal claims. To exercise your right to erasure please contact our Data Protection Officer

Who you can complain to

If you are unhappy about how we are using your information or how we respond to your request then initially you should contact our Data Protection Officer. If your complaint remains unresolved you can contact the ICO, contact details are available at

Further Information

To find out further information about the GDPR and the way in which the regulations are administered contact the Information Commissioner’s Office or online at

How we use Cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.


    List of Cookies we collect

    The table below lists the cookies we collect and what information they store.

    COOKIE name COOKIE Description
    CART The association with your shopping cart.
    CATEGORY_INFO Stores the category info on the page, that allows to display pages more quickly.
    COMPARE The items that you have in the Compare Products list.
    CURRENCY Your preferred currency
    CUSTOMER An encrypted version of your customer id with the store.
    CUSTOMER_AUTH An indicator if you are currently logged into the store.
    CUSTOMER_INFO An encrypted version of the customer group you belong to.
    CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID
    EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.
    FRONTEND You sesssion ID on the server.
    GUEST-VIEW Allows guests to edit their orders.
    LAST_CATEGORY The last category you visited.
    LAST_PRODUCT The most recent product you have viewed.
    NEWMESSAGE Indicates whether a new message has been received.
    NO_CACHE Indicates whether it is allowed to use cache.
    PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site.
    POLL The ID of any polls you have recently voted in.
    POLLN Information on what polls you have voted on.
    RECENTLYCOMPARED The items that you have recently compared.
    STF Information on products you have emailed to friends.
    STORE The store view or language you have selected.
    USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
    VIEWED_PRODUCT_IDS The products that you have recently viewed.
    WISHLIST An encrypted list of products added to your Wishlist.
    WISHLIST_CNT The number of items in your Wishlist.