Our Values

Our mission is to revolutionise pet wellness by creating high-quality, 100% natural supplements that support the emotional and physical health of every dog — with integrity, transparency, and care at every step.

Our Values

Every Customer Matters: We treat every customer — large or small — with care, respect, and dedication. Exceptional service, satisfaction, and retention are at the heart of how we do business.

Natural by Nature: We are committed to using only 100% natural, high-quality, and fully traceable ingredients. No fillers, no shortcuts — just clean, honest nutrition.

Whole-Body Wellness: We take a truly holistic approach, nurturing every aspect of a dog’s emotional and physical wellbeing — from gut to behaviour, coat to calm.

Pets First, Always: Every decision we make is driven by one purpose: better health and quality of life for pets. Their wellbeing is always our top priority.

Ethical to the Core: Our products are made in the UK and rooted in strong ethics. We believe in fair manufacturing, responsible sourcing, and we will never allow animal testing.

What Makes Proflax Different

  • Unique: Only UK brand combining human food-grade oils + herbal tinctures
  • Multi-functional: Targets physical, emotional & behavioural health
  • Fast-acting: Visible results in days
  • 100% natural: No fillers, additives or preservatives
  • Highly concentrated: Potent, nutrient-rich blends
  • Convenient: Pourable oils & powders pets love

 

Chartered Trading Standards Institute Member

Proflax is a member of the Chartered Trading Standards Institute (CTSI), meaning we follow strict standards for consumer protection and fair trading. This gives you confidence that our products and service meet the highest benchmarks for quality and transparency.

Let customers speak for us

from 1065 reviews
Astrid B.
Tummy Tastic

A friend of mine recommended Tummy Tastic for my border collie, who had been suffering from an prolonged upset tummy, after a week on tummy tastic her bowels are working normally again - delighted - thank you

Pre & Probiotics for Dogs - Tummy Tastic
Gary C.
Great

Great

Anal Gland Support for Dogs - Bottoms Up
Zoe
Shiny coats

Brought to help alleviate dogs
'teenage spots ' and itchy feet.
Has worked, no more spots or chewing of feet, just healthy glossy coat.

Salmon Oil for Skin & Gut Health - Omega Vital
Mrs

I like this product and my dogs seem to like the taste

Salmon Oil for Joint & Mobility Support - Omega Bounce
Zoe
Tummy tastic is fantastic

Great stuff, wish I had used it sooner. My boys are less windy these days and Helps settle their tummy.
Would recommend.

Pre & Probiotics for Dogs - Tummy Tastic
Susan H.
Horny Hound

I wouldn't want to be without it now!

Hormone Balance for Male Dogs - Horny Hound
Stephanie D.
Amazing stuff!

This has literally healed my dogs gut from the inside out! He previously had hair loss, allergic type skin and constant itch. After a tub of this, his hair has completely recovered, so much so, anyone I meet compliments it. He’s now a shiny black lab that doesn’t suffer from constant itch! I’ve tried everything else from diet to laundry powder, nothing beats this. Highly recommend

Pre & Probiotics for Dogs - Tummy Tastic
Geraldine

Arrived in schedule

Puppy Digestion & Growth Support - Puppy Power
Henlywood
Always a Fantastic service.

Brilliant service, fast despatch and the products I have bought really do work.. Thank you.

Joint & Mobility Blend for Dogs - Mega Mobility
Peter

These work well

Soft Chews for Functional Support - Calming
Sacha W.
Just seems to work

I have been giving this to my spaniel for about 6 months
It just seems to take the edge off her shadow chasing so I can manage it better, without taking away from her lovely spanielness

Calming Support for Mild Anxiety - Calm & Collected
Sacha W.
Brilliant

I have been giving this to my cocker spaniel
She is a shadow chaser and this product just seems to take the edge off

Soft Chews for Functional Support - Calming
VIVIENNE D.
I would recommend

hubby says he's very impressed would recommend it

Salmon Oil for Joint & Mobility Support - Omega Bounce
Diana S.
Love it!

Great for my senior yorkie , soft and tasty!

Soft Chews for Functional Support - Senior
Alan G.
Super product

Does what it says. works wonders for our dog. Delivery service was prompt too

Calming Support for Mild Anxiety - Calm & Collected
Customers rate us 4.7/5 based on 1065 reviews.