Mission & Values

More than supplements — a holistic approach to helping pets live healthier, happier lives.

Our Values

Every Customer Matters

We treat every customer — large or small — with care, respect, and dedication. Exceptional service, satisfaction, and retention are at the heart of how we do business.

Natural by Nature

We are committed to using only 100% natural, high-quality, and fully traceable ingredients. No fillers, no shortcuts — just clean, honest nutrition.

Whole-Body Wellness

We take a truly holistic approach, nurturing every aspect of a dog’s emotional and physical wellbeing — from gut to behaviour, coat to calm.

Pets First, Always

Every decision we make is driven by one purpose: better health and quality of life for pets. Their wellbeing is always our top priority.

Ethical to the Core

Our products are made in the UK and rooted in strong ethics. We believe in fair manufacturing, responsible sourcing, and we will never allow animal testing.

What Makes Proflax Different

  • Unique: Only UK brand combining human food-grade oils + herbal tinctures
  • Multi-functional: Targets physical, emotional & behavioural health
  • Fast-acting: Visible results in days
  • 100% natural: No fillers, additives or preservatives
  • Highly concentrated: Potent, nutrient-rich blends
  • Convenient: Pourable oils & powders pets love