Hi, my name is Sam. My passion for holistic health began many years ago through consulting for independent health professionals and my learning led me to understand that holistic (balanced) health and wellbeing consists of five core elements being physical (i.e. Nutrition), emotional, social, spiritual and intellectual. Balancing the five elements creates complete wellness.
When my own healthy, bouncy boxer Lola was about two she started to bite at her paws and scratch incessantly. She became irritable and restless and I proceeded down the standard vet route for help but the same cycle recurred time and again. It became my aim to understand the underlying root cause of Lola’s condition; her diet, environment and emotional wellbeing. She had been with me since a pup and I was curious as to why things had now changed.
I realised that Lola's symptoms were triggered by diet and environment which had a detrimental effect on not just her physical state but her emotional state too. She wouldn't engage with other dogs and when she did she was snappy.
Through my professional career in the health industry, I understood that total, balanced health and wellbeing consists of five core elements; physical (i.e. Nutrition), emotional, social, spiritual and intellectual. Balancing these five elements is known as a holistic approach and applies to our animals too. These elements were out of balance for Lola and it became my mission to help her by finding holistic foods and supplements.
Canine nutritionists recommend that a dogs diet needs to include specific ingredient types, high in core nutrients from protein and essential fatty acids. My search began for natural pet foods that were high in these ingredients, nutritionally beneficial and also free from additives or preservatives. In addition, I wanted to find a functional food or supplement that would not only assist nutritionally but also work holistically, so help promote balanced health and wellbeing for Lola.
Dog foods today don’t contain the same level of vitamins or minerals as they did decades ago, due to soil depletion and environmental factors. Most foods have also been through some sort of processing, which means that they have lost certain amount of their nutritional value, and this highlighted that quality supplementation was a necessity. The best way of achieving optimal vitamin and mineral intake is to add ingredients in their fresh, natural and unprocessed state just before feeding, and this became the philosophy behind Proflax Ultimate Superfood Supplements.
It is important to understand that every dog is individual, and as such require different levels of support, depending on breed type, previous health conditions, lifestyle, life-stage, age. For example, some breeds may be more prone to joint stiffness, while others may have skin, kidney or heart problems. Supporting these specific areas of health is paramount together with underpinning general health and emotional balance.
This multi-faceted holistic approach was necessary to get Lola back to full health, and so the Proflax journey began!
We work with some amazing UK holistic vets who assist in formulating the unique herbal blends that go into all Proflax products, providing the very best level of health and wellbeing support, both physically and emotionally. Only concentrated, human grade herbal tinctures of practitioner quality are used in all of our oil based products, which means that they work quickly and offer health benefits almost immediately. Having a ready-made, effective and natural supplement that is accessible to everyone is very important to me.
Proflax continues to thrive with 4 ranges spanning over 25 different products and some pretty impressive awards under our belt. We are set to expand our range even further throughout 2024 with more powders, cat supplements and some extra special products, providing your dog or cat with the very best health supplements.
Founder - Samantha Swift & Lola
