Est 2017

Nurturing Wellness

Proflax produce their superfood supplement range for dogs & cats in beautiful Devon. The ingredients in our oil based products are human food-grade, British produced, 100% natural and of premium quality. All fresh ingredients are ethically sourced and fully traceable.

We have over two dozen products over 4 different ranges. Our oil based products consist of 25% concentrated herbal tincture blends and either 75% cold pressed flaxseed oil or salmon oil blend. Powder products are Tummy Tastic, Bottoms Up, Mega Mobility, Plaque Patrol and Keep off Me, the latter being also available as a 100% pure tincture. We launched our superchews in 2023, which are fortified with Proflax oils and air dried to retain all the goodness of the ingredients. All products in the 4 ranges are completely natural and don’t contact any nasty chemicals, additives or preservatives. 

Explore Supplements
  • Sam / Founder

    I’m Sam, the creator of all things Proflax! Natural health and wellbeing has always been my passion, and to be able to do a job I love everyday by helping so many animals stay healthy and well is truly amazing. I love creating new products to bring to market with the assistance of some of the best UK holistic vets and since the official launch of Proflax in 2017, we now have over two dozen products over four different ranges, with further expansion set to continue over the coming months and years.

  • Lola & Luna

    Lola is a 9 year old boxer and the inspiration behind Proflax. She was diagnosed with an immune deficiency as an adolescent resulting in food and environmental allergies and skin problems. Creating a completely natural and holistic product range to support her condition was top priority. Luna is the newest addition to the Proflax clan. She is a stubborn little princess who thinks she’s the boss… Lola knows different!

The Journey

My professional career has been centred around holistic health and wellbeing for over two decades and it was only in 2016 after my own journey with my beloved Boxer dog Lola that I decided to begin creating some amazing natural and holistic products for animals.

Balanced wellness is much more than just looking at one element of health. Lola had a skin condition from scratching due to allergies and rather than just treat the skin alone, it was important to address all aspects of her health in order for her to become truly well again. At Proflax we look at the physical effect of the skin condition, the emotional/psychological impact it has and what may have caused it in the first place. As animals - humans and our pets - our bodies are remarkable healing machines when we get everything running ‘in-tune’ and this is the Proflax holistic approach.

Each product in the Proflax range has been formulated to balance, restore and repair. The ingredients have been carefully selected for their individual properties, with emphasis on underpinning general health, together with supporting a specific condition or life stage.

Proflax products are designed to be added to your pets daily food and when fed a healthy balanced diet, can offer some truly amazing health benefits - very quickly! Choose from plant or fish oil & tincture blends, powders, pure tinctures or soft infused treats. Combine oils and powders and give superchew treats as a health boost as and when needed. Proflax supplements offer a complete and versatile supplement solution for your pet.

Sam Swift - Founder