Est 2017

Nurturing Wellness

Proflax produce their superfood supplement range for dogs & cats in beautiful Devon. The ingredients in our oil based products are human food-grade, British produced, 100% natural and of premium quality. All fresh ingredients are ethically sourced and fully traceable.

We have over two dozen products over 4 different ranges. Our oil based products consist of 25% concentrated herbal tincture blends and either 75% cold pressed flaxseed oil or salmon oil blend. Powder products are Tummy Tastic, Bottoms Up, Mega Mobility, Plaque Patrol and Keep off Me, the latter being also available as a 100% pure tincture. We launched our superchews in 2023, which are fortified with Proflax oils and air dried to retain all the goodness of the ingredients. All products in the 4 ranges are completely natural and don’t contact any nasty chemicals, additives or preservatives. 

Explore Supplements
  • Sam / Founder

    I’m Sam, the creator of all things Proflax! Natural health and wellbeing is my passion, and to be able to do a job I love everyday by helping so many animals stay healthy and well is truly amazing. I love creating new products to bring to market with the assistance of some of the best UK holistic vets and since the launch of Proflax in 2017, we now have 22 products over four product ranges, with expansion set to continue over the coming months and years.

  • Lola & Luna

    Lola is a 9 year old boxer and the inspiration behind Proflax superfood supplements. She suffered with an illness as a puppy resulting in severe food and environmental allergies and creating a completely natural product to support her condition was a priority. Luna is the newest addition to the Proflax clan. She is a three month old British Bulldog and is a stubborn little princess who thinks she’s the boss… Lola knows different!

The Journey

When my own healthy, bouncy boxer Lola was about two she started to bite at her paws and scratch incessantly. She became irritable and restless and I proceeded down the standard vet route for help but the same cycle recurred time and again. It became my aim to understand the underlying root cause of Lola’s condition; her diet, environment and emotional wellbeing. She had been with me since a pup and I was curious as to why things had now changed.

I realised that Lola's symptoms were triggered by diet and environment which had a detrimental effect on not just her physical state but her emotional state too. She wouldn't engage with other dogs and when she did she was snappy.

Through my professional career in the health industry, I understood that total, balanced health and wellbeing consists of five core elements; physical (i.e. Nutrition), emotional, social, spiritual and intellectual. Balancing these five elements is known as a holistic approach and applies to our animals too. These elements were out of balance for Lola and it became my mission to help her by finding holistic foods and supplements.

Canine nutritionists recommend that a dogs diet needs to include specific ingredient types, high in core nutrients from protein and essential fatty acids. My search began for natural pet foods that were high in these ingredients, nutritionally beneficial and also free from additives or preservatives. In addition, I wanted to find a functional food or supplement that would not only assist nutritionally but also work holistically, so help promote balanced health and wellbeing for Lola.

Dog foods today don’t contain the same level of vitamins or minerals as they did decades ago, due to soil depletion and environmental factors. Most foods have also been through some sort of processing, which means that they have lost certain amount of their nutritional value, and this highlighted that quality supplementation was a necessity. The best way of achieving optimal vitamin and mineral intake is to add ingredients in their fresh, natural and unprocessed state just before feeding, and this became the philosophy behind Proflax Ultimate Superfood Supplements.

It is important to understand that every dog is individual, and as such require different levels of support, depending on breed type, previous health conditions, lifestyle, life-stage, age. For example, some breeds may be more prone to joint stiffness, while others may have skin, kidney or heart problems. Supporting these specific areas of health is paramount together with underpinning general health and emotional balance.

This multi-faceted holistic approach was necessary to get Lola back to full health, and so the Proflax journey began!

We work with some amazing UK holistic vets who assist in formulating the unique herbal blends that go into all Proflax products, providing the very best level of health and wellbeing support, both physically and emotionally.  Only concentrated, human grade herbal tinctures of practitioner quality are used in all of our oil based products, which means that they work quickly and offer health benefits almost immediately. Having a ready-made, effective and natural supplement that is accessible to everyone is very important to me.

Proflax continues to thrive with 4 ranges spanning over 25 different products and some pretty impressive awards under our belt. We are set to expand our range even further throughout 2024 with more powders, cat supplements and some extra special products, providing your dog or cat with the very best health supplements.

Founder - Samantha Swift & Lola