Our Story


Proflax Natural produce their superfood supplement range for dogs in beautiful Devon. The ingredients in our oil based products are human food-grade, 100% natural, fresh and of premium quality, produced in Britain by accredited and DEFRA approved farms. They consist of active herbal tinctures and culinary grade cold pressed flaxseed oil - and absolutely nothing else - no chemicals or pesticides. Tummy Tastic is a powder based supplement with all natural ingredients and added probiotics.

The Journey

My passion for holistic health began many years ago through consulting for independent health professionals. My learning led me to understand that holistic (balanced) health and wellbeing consists of five core elements being physical (i.e.nutrition), emotional, social, spiritual and intellectual. Balancing the five elements creates complete wellness.

When my own healthy, bouncy boxer Lola was about two she started to bite at her paws and scratch at almost every part of her body. She became irritable and restless. I proceeded down the standard vet route for help but the same cycle resumed time and again.

It became my aim to find and understand the underlying root cause of Lola’s biting, scratching and restlessness. I looked at what I fed her, where I walked her how she interacted with other dogs and people and whether she was physically and mentally stimulated. She had been with me since a pup and I was curious as to why things had now changed.

After some time and ticking off possible triggers I realised that Lola's sensitivities were more acute when she had been on grass walks and ate certain foods. These sensitivities caused not just physical symptoms but had an effect on her emotional state too, which affected her socially as she wouldn't engage with other dogs and when she did she was snappy. Straight away almost all of the elements for health and wellness were out of balance. 

From this point I was careful about where I walked Lola to avoid environmental triggers. However, achieving a balanced diet without additives or preservatives seemed more of a challenge.

Canine nutrition experts say that a dog's diet needs to be made up of ingredients that include essential nutrients for them to maintain optimal long-term health. I realised that Lola's current diet contained very few of these required nutrients such as proteins and essential fatty acids. So my search began for natural pet foods that contained ingredients that were nutritionally beneficial and also free from additives and preservatives. There were many food options to choose from being dry, tinned and raw foods. Competing firms and contradictory information  made it difficult to make a clear informed choice on which food to choose. In addition, I wanted to find a food or supplement that would not only assist nutritionally but also work holistically, so help promote balanced wellbeing too.

Every dog is unique and will require different levels of physical and emotional support throughout their lives. This can be due to breed type, lifestyle, age and history. For example, some breeds may be more prone to joint stiffness while others may be especially nervous due to being re-homed or badly treated in the past.

I realised that a product range for dogs that could underpin their general good health alongside of supporting specific problems AND be holistic in nature would be marvellous.

Proflax Natural was born!

A renowned holistic vet assists in formulating the unique herbal blends that go into all seven products to work in total synergy for optimal health and wellbeing both physically and emotionally.  Only concentrated, human grade herbal tinctures of a premium quality are used in all Proflax Natural products for maximum efficacy and fast health benefits.

The eleven individual Proflax Natural products available have been carefully selected to support different aspects of health; Skin & Coat, Immunity & Vitality, Bone & Joint, Calm & Collected, Liver Love, Healthy Heart, Kidney Care, Puppy Power, Golden Oldies, Tummy Tastic and Keep off Me!. The inclusion of Omega-3 rich flaxseed oil in nine of the eleven Proflax products will help to maintain the health of your dog's heart, circulation, joints, skin, digestion and regulate metabolism & hormone function.

In summary, Proflax products are natural, powerful, safe and provide a ready made, cost effective solution to support your dog’s long term health and wellbeing.

Founder - Samantha Swift & the lovely (now not so itchy) Lola

Close (esc)


Use this popup to embed a mailing list sign up form. Alternatively use it as a simple call to action with a link to a product or a page.

Age verification

By clicking enter you are verifying that you are old enough to consume alcohol.


Shopping Cart

Your cart is currently empty.
Shop now