Our Values
Our mission is to revolutionise pet wellness by creating high-quality, 100% natural supplements that support the emotional and physical health of every dog — with integrity, transparency, and care at every step.
Our Values
Every Customer Matters: We treat every customer — large or small — with care, respect, and dedication. Exceptional service, satisfaction, and retention are at the heart of how we do business.
Natural by Nature: We are committed to using only 100% natural, high-quality, and fully traceable ingredients. No fillers, no shortcuts — just clean, honest nutrition.
Whole-Body Wellness: We take a truly holistic approach, nurturing every aspect of a dog’s emotional and physical wellbeing — from gut to behaviour, coat to calm.
Pets First, Always: Every decision we make is driven by one purpose: better health and quality of life for pets. Their wellbeing is always our top priority.
Ethical to the Core: Our products are made in the UK and rooted in strong ethics. We believe in fair manufacturing, responsible sourcing, and we will never allow animal testing.
What Makes Proflax Different
- Unique: Only UK brand combining human food-grade oils + herbal tinctures
- Multi-functional: Targets physical, emotional & behavioural health
- Fast-acting: Visible results in days
- 100% natural: No fillers, additives or preservatives
- Highly concentrated: Potent, nutrient-rich blends
- Convenient: Pourable oils & powders pets love
Chartered Trading Standards Institute Member
Proflax is a member of the Chartered Trading Standards Institute (CTSI), meaning we follow strict standards for consumer protection and fair trading. This gives you confidence that our products and service meet the highest benchmarks for quality and transparency.