Our Values

Our mission is to revolutionise pet wellness by creating high-quality, 100% natural supplements that support the emotional and physical health of every dog — with integrity, transparency, and care at every step.

Our Values

Every Customer Matters: We treat every customer — large or small — with care, respect, and dedication. Exceptional service, satisfaction, and retention are at the heart of how we do business.

Natural by Nature: We are committed to using only 100% natural, high-quality, and fully traceable ingredients. No fillers, no shortcuts — just clean, honest nutrition.

Whole-Body Wellness: We take a truly holistic approach, nurturing every aspect of a dog’s emotional and physical wellbeing — from gut to behaviour, coat to calm.

Pets First, Always: Every decision we make is driven by one purpose: better health and quality of life for pets. Their wellbeing is always our top priority.

Ethical to the Core: Our products are made in the UK and rooted in strong ethics. We believe in fair manufacturing, responsible sourcing, and we will never allow animal testing.

What Makes Proflax Different

  • Unique: Only UK brand combining human food-grade oils + herbal tinctures
  • Multi-functional: Targets physical, emotional & behavioural health
  • Fast-acting: Visible results in days
  • 100% natural: No fillers, additives or preservatives
  • Highly concentrated: Potent, nutrient-rich blends
  • Convenient: Pourable oils & powders pets love